The Charlie Debt App has increased its user base fivefold in just four months; Adds DirectPay to its suite of tools to help Americans get out of debt

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User-friendly Penguin that helps everyday people get out of debt announces growth numbers and new DirectPay feature to improve its offering, from savings tools to actionable debt payments

SAN FRANCISCO, July 01, 2021– (COMMERCIAL THREAD) –Charlie, the personal finance app helping users get out of debt without sacrificing their lifestyle, today announced new features and a redesigned UI / UX for iOS users to provide its users with a path accessible towards debt freedom, as well as business growth figures. In addition to his existing debt management tools, Charlie will now offer DirectPay, allowing users to link their credit card details to the app so they can easily transfer savings from their debt fund to make additional payments by credit card, which allows them to pay off their debts. faster than ever. The new, streamlined feature lets users make additional payments at their own pace, or let Charlie recommend when it’s best to use their debt fund to make additional credit card debt payments. The company also shares that its user base has grown 5-fold since January 2021, and since its launch, the number of active users building up their debt fund within the app has increased by 450%.

Originally a chatbot app, Charlie now offers a full suite of tools that focus on the path to debt relief with its updated UI / UX, optimizing the interface and making the app a more enjoyable experience. useful. On average, Charlie users are currently saving $ 66 per month, which helps them save $ 30,406 in interest over the life of their debt, which means they’ll be able to pay off their credit card for around 19 years. faster. With the introduction of DirectPay, Charlie will create an even more seamless user experience, allowing his users to send money from their debt fund directly to their credit card, streamlining the flow and maximizing the impact of the savings on debt. Charlie uses AI to analyze spending habits and show users that making small payments on their debt, in addition to their minimum monthly payment, can have a huge impact. Charlie pioneered a new kind of user experience in the fintech world, making the journey to debt freedom easy, refreshing, and one of a kind. Its non-judgmental character and interactive guide help users spend money on what they want, while also putting money aside so they can pay off their debts.

“Charlie isn’t just learning how to pay off his debt anymore, it’s now about providing our user with the full end-to-end experience of how to manage his debt, as well as paying it off in a few simple steps,” said Ilian Georgiev, CEO and co-founder of Charlie. “We have listened to user feedback and refined our offering to maximize the time our users spend in the app. We wanted to perfect the features that users liked and declutter the experience of what they didn’t need. stop for people to save money, find deals and reduce their bills to pay off their debts, they can now automatically pay them off right in our app to get off debt faster. “

Charlie’s unique and innovative features include personalized automatic transfer rules, such as setting money aside whenever it rains, whenever users shop for fast food, buy Starbucks, or take an Uber. With the new and improved user interface, Charlie has created an enjoyable journey to debt relief for users and celebrates and motivates them along the way. Based on feedback from user interviews and general consumer interest, Charlie has improved the most important tools for easy access, including his debt-free plan, automatic savings and rewards, and revamped his less visited features to provide a more concise and polished user experience. .

With over 500,000 registrations since its inception, Charlie has exchanged over 85 million conversations with users on the app. Charlie analyzes more than $ 6 billion in user spending data to optimize user behavior and develop the best tactics to help Americans reach their financial goals, regardless of their size. Charlie demonstrates the power of savings and shows users how paying even $ 25 more into debt per month can save thousands of dollars in interest and get them out of debt years sooner than they thought. possible.

The app is currently available for iOS and Android devices and can be downloaded for free. Access to the app and new premium features is available with a $ 4.99 / month subscription.

To download Charlie from the App Store, please click here.

To download Charlie from Google Play, please click here.

For more information on Charlie, please visit https://hicharlie.com.

To access the media kit, including visuals, please click here.

About Charlie

Founded in 2016, Charlie’s mission is to get Americans out of debt and help them regain financial freedom. Within minutes of signing up, Charlie users can start paying off more debt without changing their daily spending habits. Financial experts Ilian Georgiev, Ivo Parashkevov, and Robert Luedeman created Charlie’s psychological tools to support users’ need for balance in a healthy financial plan while helping them save money. Charlie has had over 500,000 registrations from people who want to take control of their debt. Learn more about hicharlie.com.

See the source version on businesswire.com: https://www.businesswire.com/news/home/20210701005220/en/

Contacts

Bianca Assunta
ASTRSK
[email protected]


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