Lowes launches 100% ‘debt-free’ education initiative
Home improvement brand Lowe’s announced an initiative to train and retain employees and provide “debt-free education” to more than 300,000 employees, the company said in a statement Wednesday.
The program has a partnership between Lowe and Guild, an educational platform that “upgrades” workers to “open up opportunities for the American workforce through education.” The Denver-based company administers educational assistance benefits for those seeking to work in a trade.
Lowe’s offers 50 academic programs at 23 universities and other learning providers under its initiative, including historically black colleges and universities (HBCUs) and Hispanic-serving institutions (HSIs), Lowe’s said in a statement.
Janice Dupré, Lowe’s Executive Vice President of Human Resources, said, “We actively listen to our associates to determine how we can help them in the many facets of their lives. This debt-free education offer is one of the many ways we are working to help our associates reach their career potential while breaking down the traditional barriers that often make it difficult to earn a degree.”
Program benefits are available to eligible part-time and full-time employees.
Lowe’s has also launched what the company calls a digital-first initiative called Generation T, which the company describes as a “movement to rebuild skilled trades by changing people’s perceptions.” Using unique digital storytelling, compelling social media, and an innovative online jobs platform to help connect prospects and businesses.”
In a video on the project’s homepage for its website, a presenter offers a speaking piece with some powerful lines about contributing to a plethora of jobs in the United States, not just some of the hottest career fields. promoted which we hear most often. In the video, he says: “Craftsmanship is a vocation. What if the ‘tellers’ were so concerned with succeeding in society, that they forgot to value the hands that make society?…there is work to do, are you ready?”